InYourBass.com

History shop
The name 'Waffles' is an ode to the retro sneakers with a so-called waffle outsole. One morning in 1971 Bill Bowerman, co-founder of Nike, damaged his wife’s waffle iron by pouring rubber into it. By doing this he created the modern sole of the running shoe.
At the same time, the shops' name is a tribute to the legendary Belgian waffle. I wanted to give this typical Belgian icon a new interpretation by reinventing the name in a relevant way for what the shop has to offer. ?Hence the subtitle after Waffles: “sneaker delicacies”. Because in this waffle stand "your feet are in for a real treat".? All sneaker delicacies are displayed in soft, minimalist waffle shapes to instigate a sweet appetite.
And if that isn't already enough, each morning Ad – the shop owner - sprays a perfume with a scent of freshly baked waffles, which gives the impression that you are entering a genuine delicacy shop.

Brands
 Adidas, Nike, Reebok, Puma, Asics, New Balance and Vans, among others.

Targetgroup
Sneaker minded people, young and old, with a sense of style, who are looking for something special.

Brussels
I was already living in Brussels for a couple of years, before opening the shop. Rue Antoine Dansaert was giving me the exact vibe I was looking for - the area just breathes creativity, craftsmanship and design. Apart from that, Waffles also exists online through http://ilovewaffles.be.

Why should I go to your shop if I want to by a pair of sneakers?
In short: Waffles = Waffles. Unique in its kind in terms of sneakers, interior design, service and the amount of love for stories behind the shoes. ?But the best way to experience it, is to visit the shop yourself or take a look on  www.ilovewaffles.be.

Contact

info@ilovewaffles.be

http://www.ilovewaffles.be

Address:
Waffles sneaker delicacies
Rue Antoine Dansaert 189
1000 Brussels
+ 32 (0)2 219 05 75

Open:

From Tuesday till Saturday

11h30 till 18h00

pics by melika